Artist and Logo

Artist Name and Logo

Artist Name

I decided to call my band 'Lil Gems'. The ''gems'' in the name stand for Geminis since my band is made up of a duo. The meaning of a Gemini is a person usually with two distinct personalities that are completely different. In most cases, people are never sure which personality they are to expect and therefore, it could be an interesting experience for people who haven't witnessed this before. Each member of the duo represents one side of the Gemini concept and what the word and the meaning behind it represents. 

The first name 'Lil' is a reference to being little, which is what modern day mumble rappers use to represent themselves visually and for artistic purposes. However, even though my artists are not related to this musical culture either music genre look-alike wise (meaning that they aren't actually so little), they decided to go with it for effect. 

In relation to the song alone, the reason it's called ''Day 'n' Nite'' is because it's supposed to reflect on the Duos name and how they feel in general. Also, the video may not exactly show how they feel, but more like metaphorically represent the personality that comes with each side of a person who is considered to be a Gemini. According to general beliefs, one of the two personalities is usually ''sociable, communicative, and ready for fun'' whereas the other side is more ''serious, thoughtful, and restless''. Therefore, they are both distinctive and individuals in their own way. 

Even though neither of the members is actually a Gemini, they chose this name because either of them matches with the personality of one of the two identities of a Gemini. One of them is more uplifting whereas the other one generally feels negative etc. However, both personalities have similar interests. For example, being ''fascinated with the world'', also being ''extremely curious, with a constant feeling that there is not enough time to experience everything they want to see''. In relation to this, both members have this interest and they feel like this word describes the most of what they are. 

Artist Logo

This is the logo I decided to go choose of all the other ones that are below. I think this is more consistent and appropriate in relation to letting the artists' audience know about this duo. For example, the reason I think this logo clearly dictates the promotes the duo is because their name is clearly seen in the logo, which makes it easier for the audience to be aware of them. Every time this logo would appear, it is more likely to the extent of my knowledge that it's more likely to remind the audience of the artists, than as if a symbol would've been used for their logo, which requires more thinking to identify its origin. 

I chose these colours because, in my opinion, they are quite relaxing. It also represents some aspect of being a Gemini due to the change in dark colour to light. This would reference the evil and the kind personality of someone with two distinct personalities, but also the openness as well as the alienation of someone to society. I only added the word 'productions' in the logo to create effect and make the duo appear more professional to the intended viewers, as it not only references a group of performers but the fact that it could be a conglomerate business with a lot of money invested in it making people think it's a good band to listen to. 

Development of my Logo

Below, I have included my previous;y developed logos that I think are too under-developed and unprofessional for such a band as Lil Gems. This is both for structure and choice of colour.

This is my first designed logo. Primarily, I thought these colours are quite realizing and that they fit with the fonts used for the text. Later on, I thought they are just generally good for effect especially because of the fade from dark to light. However, when I asked a few people around about how easy it is to interpret the name or figure out what the audience makes out of this logo, they were misinterpreting the name because of the design etc. Therefore, I decided to change it.

At this point, I was convinced that this logo would be clear to read the name, which makes it easier to remember the logo and therefore, be more remarkable. However, I soon came to see that the lack of colour options and design makes it less appropriate for the purpose. In other words, even though it is easy to remember, the level of simplicity would mean not as many people from the audiences would pay attention to it. This makes it useless.

Then, my logo took another step back with a bit more precision than at the beginning. I used the structure of having levels in the names, but putting the first part in one line, and the second one in another. This makes it clear which artist's logo it is, while making it stylistic.

In order to make it more interesting, I added 'productions' to it just to make it sound professional. When I got to this stage, I thought this would make the best of all due to the symmetry from all sides,  but then I decided to talk to have a chat about it with my teacher, and then I realised it's unnecessary from certain perspectives. In conclusion, I decided to go with this anyway because it wouldn't do any harm overall. In the worst case, it wouldn't catch an eye but that wouldn't be because of the that part alone, but because the whole logo itself is not interesting.

After my conclusions, I made this final version. However, it's more complicated and not as good as the earlier one since I find it much less recognizable. Therefore, I rejected it and decided to go with my previous version as the final edit.

Finally, during the development of my website, I have created a moving logo with animation which not only changes colour, but I have also applied a turbulence displacement effect which manipulates its shape and adds a strange effect to it. Shortly after, I have discovered that the starting point of the motion would be a good design for the logo, and the website alone could re-use the effect which the logo possesses, so it coverts the original brand design into a commercial success due to applying the logo as part of the website's convincing design.