Record Labels and Sony Music

Record Labels and Sony Music

What is a Record Label?

''A record label, or record company, is a brand or trademark associated with the marketing of music recordings and music videos.''

In other words, record labels are usually a company that promotes and distribute music to consumers so that they make money. This could include music videos  especially because they help to gain customer awareness of an artist. A record label has multiple objectives and roles in the movie industry. However, the overall objective is usually to make money using artists and their popularity. 

Other roles include ''managing such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; also conducting talent scouting and development of new artists''. Recruiting and developing anew artist is also called A&R. 

Record labels become well-known to artists and the public as they are printed on music products such as CDs, vinyl and merchandise, etc. 

Types of Record Labels

Major Labels

Major Labels include:

• Warner Music Group
• EMI
• Sony Music Entertainment
• BMG
• Universal Music Group
• and PolyGram.

These types of record labels have the potential to offer deals to the world's most successful musicians. This label owns distribution networks where the artist's music that is signed to the label is released and distributed to the consumers. The label and the artist have to sing several contracts considering licensing and distribution agreements. This will make sure that the label will get a cut of the artist's earning while the artist and his/her music is being promoted by the label.

Major UK Record labels:

Independent Labels

Independent Labels include:

• DFA records
• Fierce Panda Records
• 4AD, Matador Records
• Electric Honey
• and Factory Records

Independent labels also known as 'indie' labels can find it really hard to offer a good deal to an artist, but their objective is usually to let unknown artists become known to the community and let them expand their musical talent in the future. They do this for cheap deals that bring little profit into the business.

Indie labels have smaller distribution networks so there are less efficient ways of getting the name or song of an artist across to the listener. They aim to focus on their target more specifically. This could be a niche audience instead of a mass audience where an artist is likely to appeal to most of the majority. However, the reason why these labels are well-known and have a good reputation is that they are always up to date with what people prefer to listen to as well as they give distinctive artists a chance to become well-known for their talent. Sometimes, these labels pick artists who later become sensational musicians.

Independent UK Record Labels:

Record Label Controls

This is basically about the terms and conditions contracts that the label and the artist sign so that they will know who has more control and over what. Since signing to a label could be a good move for an artist, the label writes the contracts in its favor. For a new artist who just signed a label, he/she has a low level of control over the music being produced. For example, the label decides the type of music being recorded ''which can include everything from the way the music sounds to the song lyrics''. Also, the album cover could be changed. 

Most of the times, a contract between an artist and a label is beneficial for both of them as they are making money out of the deal, there could be contentions times where the artist disagrees with the contract as he/she could be making a lot more money out of it. The more successful an artist becomes, the more relevant it will be for the label to keep him/her so that the label could increase revenue in the future. This also means that an artist will have the ability to renegotiate over the contract since the label wants to stick to the artist. Letting the artist have more control is the best way to make it happen. 

Labels Today

In the 20th century, record labels used to be the driving force behind an artist's reputation. If a label decided to promote an artist then he/she could become much more profitable whereas if a label decided to stop promoting an artist, his/her career was more likely to end shortly afterward.

On the other hand, in the modern days, a lot of artists distribute their own music through the internet, and music streaming platforms such as Sound Cloud and Apple Music. Labels no offer 360 deals which means that the artists get a cut from their album sales, media appearances, and product endorsements.

https://www.thebalancecareers.com/what-is-a-record-label-2460614

What is Sony Music?

Columbia is the oldest record label in the recording industry formed in 1887. From this point, Sony music evolved and became the best in the business to create a world-class record label and industry leader. Other labels such as Columbia, RCA, Syco, Commercial Group, Red Essential, Relentless, Black Butter, Ministry of Sound and insanity all make up the Sony music family. Sony has signed several local and international superstars both in the past and the present. The oldest ones Include Elvis Presley, Johnny Cash etc.

On the official website of Sony, viewers could look up the artists who have recently signed to the labels of the record, and the music news such as which one of those artists have released new songs, albums or music videos. Unreleased albums could also be pre-ordered for each upcoming album which is a good example of how Sony Music is trying to expand through increasing revenue and the probability of making a potential customer buy a product.

https://www.sonymusic.co.uk/about

Sony Music Record Labels:

 

 

 

Pitching Music Video Idea

My Music Video

What the song is

The song I chose to do for my music video is called 'Day 'n' Nite'. To be more specific, I chose the Crookers remix version although the song has many other remixes. This song has a disco-like type-beat with several repetitive beats drops similar to the original version from the artist's album 'Man on the Moon'. 

The story behind the the music video/song is that Lil Gems is part of two separate societies one of which lives at daytime and the other that's alive at night time. The context behind these two environments is that the character is constantly under the presence of working hard and not being able to rest for a minute as he's personal space is greatly invaded. More specifically, instead of expanding more about what it's like to work through day and night time, I was thinking that I should build more on just simply staying awake all the time reflecting more on the modern generation. This idea often has connotations of improper use of products consumed by customers underage. In other words, energy drinks or excessive amounts of sugar. Similarly to ''Party Rock Anthem'', its all about loosing control over consciousnesses and a metaphorically sober mind of seeing the difference between what is normal and unnatural. 

In relation to this, younger teenagers are often considered to be lonely so I will link that with the lyrics and the idea of isolation. These themes are usually summarized as a whole because they have a compact effect. This is mostly going to be represented by a limited amount of characters on screen. 

Narrative

Continuing the annotations from ''what the song is'' and going into detail about the narrative, I will surely include constant movements and special effects/colors to entertain the audience in a satisfying way although the overall message is supposed to be about the irritation of non-stop living.

The image above shows I how broke down the lyrics into the types of transitions I'm thinking about using for specific references and words. Also, some of my ideas are not written down on the page for the same lines, as I would most likely apply the same transition effect to retain the overall impact on the audience.

Starting with the first verse, the first line contains quite a lot of verbs implying constant movement. I thought I would take a midshot of the artist in the music video while rotating the camera. This would be quite fast in order to match the pace of the song. Also, the line ends with the repetition of the word 'mind' so, therefore, I would repeat the footage. For the first half of the second line, I was thinking about including a landscape to imply the openness of the artist and in contrast,  when it says ''but see I don't attain'', I could cover the camera to suggest that the potential for 'peace' is not present. The word 'play' keeps repeating at the end of the third line which is where I would apply the same effect as I panned earlier. When it comes to the idea of magnets, I was thinking about zooming in and out of the picture with the lens where it deliberately focuses on the main character in the frame. I could also call this the reverse effect. At the sixth line, the camera is moving at the same pace as the person on the footage, but eventually, the camera overruns the person suggesting that he/she is being too slow. This should take up enough time on the screen so that the first verse finishes with this scene.

In relation to the chorus, every time the lyrics mention 'night', the video will include footage of the moon and other places at nighttime to have the same context in visuals as it has in words. Before the first repetition of the chorus, it will be daytime and it will continually change back at the second verse to show the dividend sides of the song and its multiple atmospheres.

For the second verse, at the first line, when it mentions the 'phone', I will rotate the camera around my hand while holding a phone and then quickly reversing it afterward. Then, as a result of the multiple repetitions of 'lonely', the main character is going to be alone in the dark near a source of heavy lighting such as street lights to compose a shade. This not only builds an image of what is being said but also fits the idea of dreams as people usually dream at nighttime when they are sleeping. For that part, I was thinking about including something abstract looking making the subject of the scene unreal. Moving on, pain is often expressed by the color of red due to the imagery of violence and brutality, so I will use a red background to zoom into a pit somewhere in the woods where everything looks lonely and helpless. This color effect will be applied until the end of the repetition of the word 'peep' where the color flashes the screen twice and after the second time, it disappears. The 8th line is going to zoom in onto the eyes of the character suggesting inner emotions and pain as a result of being rejected. At the end of the verse, the camera is going to keep zooming in and out of the iris of the eye with the scene ending with a blink implying the end of everything.

For the second repetition of the chorus, I will apply the same method I used for the first one, however, because I don't want to make the video look repetitive and therefore boring, I will apply different angles, compositions, and color effects. I could possible include clips of hills, streets, forests etc. Anything that has implications of darkness and iconic references to being lot as the artist in the song often mentions himself as being 'lonely'. 

The third verse and the third repetition of the chorus have been cut from the song to make it shorter, therefore, I will apply some of the methods I was going to use for the third verse to be on the second verse. This makes it more proactive in the video. In other words, there will be more effects applied to make it look better etc.

Why it is suitable?

Since my object is to construct a good pop song music video, my decisions for the narrative section are suitable because my target audience is likely to be the younger generation and the younger adults. Luckily, this pop song has a lot of disco-like features that I could use to make the video much better looking that it would look otherwise for just a pop song as I believe that the more color effects and transitions are applied within a reason, the better the overall outcome is going to be. 

I will include several transition effects each varying from one another but also relatable to the lyrics when the effect is being applied. Therefore, it matches the message of the song and delivers the meaning with a reasonable example making it more suitable for the audience. As I mentioned at the beginning of this post, this remix version of the song has a disco-like effect which fits very well with additional color effects and flashing lights. However, unlike most typical and iconic disco songs, this remix actually has a fast pace, therefore, I was thinking about making the cuts between each composition and angle change a lot faster than how it would change for a slower song. Whenever the beat drop comes on in the song, I will make the cuts change at the exact same pace as the beat itself while performing an action in a smooth motion. This will therefore be suitable for my audience because it is most likely what they would expect to see. 

What is Pop music

What is Pop Music

The pop music genre refers to the most popular songs that are also known to be hits. A hit song is a song that produces the most sales and it is always released on the charts weekly. Only singles can be on the charts that are either released on their own or from an album. In general, Pop songs have their own features that make them stand out. This is also known as the Pop music formula. This could be things such as a good rhythm, remarkable lyrics, important/relatable message, catchy melody etc. In general, the chorus is repeated several times.

In relation to music production, lyrics and the artist(s) performing the song himself/herself, a song could be composed by several people working together instead of just one person making the beats, writing the lyrics as well as singing it. Artists from different genres combine their talent/skills in order to produce something much more prominent. In this case, this could be mentioned as synergy since the combined effect of multiple artists working together on Pop songs have a greater effect on the audience than the sum of their separate effects.

In relation to combining the work or genres of different artists, through recent years, songs such as 'Thotiana' Remix by Blueface featuring Cardi B which was produced by Scum Beats is a good example of how modern musical talent is combined to make hits. Also, the song 'Rockstar' by Post Malone featuring 21 Savage which was produced by Tank God and Louis Bell.

However, what makes most Pop songs so successful may not always be for the same reason. For example, the younger generation could be more influenced by upbeat/positive music that has a party-like effect such as R&B that is able to entertain the audience whereas adults could be more absorbed by Rock music or the other way around. Again, artists could mix their talents to combine genres such as these two I've mentioned to make something that has never been heard before and is appealing for a new and specific target audience. Therefore, every Pop song is special for a different reason. However, they could be categorized in general.

Throughout the recent decade, the most well-known artists to be making Pop music are the following:
Kendrick Lamar, Ed Sheeran, The Weeknd, Eminem, Taylor Swift, Justin Bieber, Migos, J. Cole, XXXTentacion etc. They have all released songs mostly varying between 2-5 minutes which is the usual running time of a Pop song that makes it to the charts. Most Pop songs that are played on the radio are generally 3-4 minutes long although they can potentially vary between 2-5 minutes.

https://www.euronews.com/2018/05/16/what-makes-a-popular-song-successful-

https://www.englishclub.com/vocabulary/music-pop.htm

A timeline of Pop Music

1950's

In the 1950s, popular music was led by mostly the rock & roll genre. The first person who started using the term ''rock & roll' was Alan Freed who also played rhythm and blues music for a wide range of audience at the time and enabled the genre to expand. This decade saw the increasing popularity of using electric guitars and songs such as ''How high the moon'' and ''The world is waiting for the sunrise'' helped to redefine the meaning of rock & roll. In more detail, artists started to pick out the major elements of the genre and why specifically it was so distinctive. Things like guitar solos and showmanship became a huge influence on the present audience of the decade. 

The following artists have originally popularised the early rock & roll: Elvis Presley, Chuck Berry, Bill Haley, and his Comets, Fats Domino, Little Richard, Jerry Lee Lewis, and Big Joe Turner along with many other artists.

  

    Elvis Presley                          Fats Domino                           Bill Haley, and his Comets

  

Chuck Berry                                                                         Big Joe Turner

  

   Jerry Lee Lewis                                  Little Richard

1960's

As an aftermath of rock & roll, a lot of new styles were introduced by this era. The American blues, also known as R&B which stood for rhythm & blues (rock) whereas now it stands for the Hip Hop, Soul and Reggae as well as the Gospel genre. During this decade, a lot of British pop groups have been influenced by American blues and the charts were topped with continuous and distinctive songs. Things such as standard song forms, vocal harmonies, rhythmic guitar work, simple melodies, and clever lyrics helped to establish the modern style of British music.

The most well-known pop groups of this time were made up of The Who, The Kinks, The Small Faces, and The Beatles. What created a British tradition with each of these Pop groups is that they each had ''conventional chord sequences'', ''a classic line-up of lead guitar, bass guitar, drums, and the vocals, verse and chorus songs rich in hooks and melodic interest''.

 

   The Kinks                                           The Small Faces

 

    The Beatles                                        The Who

https://www.misswardmusic.com/pop-music-of-the-1960s.html

1970's

At this point in time, a lot of different genres rose to popularity throughout different parts of the decade. ''Funk, Soul, R&B, Hard Rock, Soft Rock, Punk Rock, Easy Listening and Disco'' were all on the charts. However, the decade ended with Hip Hop being born. Although The Beatles broke up with each member appearing on different solo albums, the most successful rock albums were released in the 70's. A lot of groups decided to come back into making music after taking a break a choosing from a wide range of genres to combine with their own style. For example, the Beach Boys, The Mamas, and the Papas, Sonny and Cher etc. In 1972, Soul Music rose to popularity mostly by Don Mclean's 'American Pie'. 1973 was mostly owned by Rock, Pop in general and Soul music was huge too with legends like Stevie Wonder and Barry White. Bob Dylan had re-emerged from a nearly 10-year break while Elton John also had many hits such as ''Your song'', ''Rocket Man'', ''Goodbye yellow brick road'', ''Step into Christmas'' and ''Crocodile Rock'' along with many other hits. Finally, the band Kiss became well-known by 1977 as a result of their fashion, and heavy rock style that matched well with the theme. 

 

                     Stevie Wonder                                   Bob Dylan

 

   The Beach Boys                                                     Elton John

https://groovyhistory.com/music-1970s

1980's

To begin with, the 80's was most memorably dominated by Michael Jackson and Madonna. Albums like 'Thriller', 'Bad', 'Madonna', ''Like a virgin'', ''True Blue'' and ''Like a Prayer'' were major successes. Even today, MJ's 'Thriller' is the second best-selling album of all time with 33 million copies sold worldwide. Closely following the path of MJ, Prince has also earned a lot of popularity with his music varying between Pop, rock, funk and many more. 

This decade helped to reform the meaning of metal music in our present days. Artists like Def Leppard, Bon Jovi, Guns N Roses, and Poison were all the first groups of early heavy metal, also known as Glam Metal which ''features pop-influenced hooks and guitar riffs''. They hit the charts with songs such as ''You Give Love a Bad Name'',  ''Livin' on a prayer'', and Whitesnake's ''Here I go again'' was also popular. 

 

   Guns N Roses                                     Prince

 

   Michael Jackson                                 Bon Jovi

http://www.liketotally80s.com/2006/12/80s-pop-music/

1990's

Rap, Reggae, Contemporary R&B, and country music was very popular at this time. Mostly in the 80s and the 90s, Urban music had blended with different styles such as soul, funk, and jazz. This fusion of genres resulted in new music such as hip hop soul, g-funk and neo-soul. These were also very popular. Also, teen-pop and dance-pop remained equally as successful. Different versions of rock have emerged such as Grunge, Brit-pop, industrial rock, alternative rock as well as punk rock.

The best artists involving these genres include Pearl Jam, Nirvana, Weezer, Green Day, Radiohead, Red Hot Chilli Peppers, Foo Fighters, Oasis, Marilyn Manson and even Nine Inch Nails with their abstract beats.

 

    Foo Fighters                                       Nirvana

  

                        Marilyn Manson                                                    Green Day

https://en.wikipedia.org/wiki/1990s_in_music

2000's

Teen Pop continued to be the preference in general, however, the genre soon plummeted to Hip Hop and R&B. Apparently, the 1980's Pop music has influenced the music charts of the noughties the most. New artists came to fame such as Adele, who for example had several number one hits such as ''Someone Like You'', ''Hello'' and other popular songs including ''Rolling in the Deep'', ''Chasing Pavements''.

Famous Pop artists of the time: Eminem, Beyonce, Coldplay, Fall Out Boy, Linkin Park, Nickleback, Usher, Akon, and Chris Brown. From this generation's artists, the most successful songs were ''Crazy In love'', ''Deja Vu'', ''Beautiful Liar'', ''If I were a Boy'', ''Telephone'', ''the Real Slim Shady'', ''Stan'', ''Without Me'', ''just Lose It'', ''Like Toy Soldiers'', ''viva la Vida'', ''paradise'', ''You Make Me Wanna...'', ''Yeah'' and many more. 

 

                            Beyonce                                                             Akon

  

                                          Coldplay                                             Fall Out Boy

 

                                Akon                                                           Linkin Park

https://www.quora.com/Is-pop-music-of-2010s-any-better-than-pop-music-of-2000s

https://www.preceden.com/timelines/341257-the-history-of-pop-music

Music Video Analysis: Burn the Witch by Radiohead

Music Video analysis

The first thing that had to be done for this task was selecting a music video and a song that came with it from David Guetta's 'Titanium', Fatboy Slim's 'Push the tempo' and Radiohead's 'Burn the witch'. I chose Radiohead's song because I thought their music is much more diverse and abstract. Their song not only had an imaginative and powerful sounding, but the video was making it even more unreal. Furthermore, I prefer to work with this piece of material because it's much more thoughtful and creative and as a result, it gives me a lot of ideas to talk about.

When I first watched each of the three videos, they all seemed to be abstract and unusual to some extent. David Guetta's Titanium felt so lonely because the artist itself was not included in the video and me as the viewer could not distinguish the difference between the main character and myself as a result of actions taking place over talking in the video giving more personal space and dramatic effect.

On the other hand, Fatboy Slim's song creates a lot of attention because of the role plays throughout the song and the interesting context of how their song is so musically powerful and effective. The atmosphere appeared to be truly distinctive from the mood of the song and this is mostly what grabbed my attention.

Finally, Radiohead's song was quite similar to the earlier video as the song didn't really match the video that came with it. Especially because it was animated which usually implies positive thoughts as an animated video is usually made for children whereas the song ended up having a negative impression and effect on me.

Burn the Witch by Radiohead

First of all, I would like to go into detail on the song itself and how it sounds to me as an outsider to the artist as I don't think that the song and the music video matched at all because of the different moods they created.

There is no doubt that 'Burn the Witch' had an incredibly intense compilation of instrumentals combined of the orchestra and guitars mainly. The reason why it was so energetic is because of the precision and effort that was put into the sound.

(For more information of how the song was made, visit the website in the link below)

http://thekingofgear.com/post/144025326245/radioheads-burn-the-witch-instrumental-and

What was particularly interesting about this video apart from the fact that it was animated whereas the mood of the song did not really seem to match with it is that none of the characters had a mouth which could be because the lead singer didn't really say much throughout the song. As a result, this could've been a metaphor to the audience that this song is not specifically about what the artists had to say but what they had to show.

The fact that the song didn't really match with the video is what has created the abstract image in the viewer's mind at the beginning, of several realities occurring at the same time which in the end was explained. The reason it has interpreted so many realities or dimensions is that people always have a choice to make and their future is only altered by them and not others. In each reality people make different decisions and depending on what the characters int eh video will accomplish will affect their future. This could be a way in which the artist/band tried to communicate with the viewer and distinguish the difference between a ruler and a hard-worker.

The story was roughly about an analyst inspecting a local town where people were truly enforced to stand out and bring their best to appear happy, honest and respectful. Throughout the actions taking place, the man seemed to be very grumpy and disliked the local people. Also, the fact that the beginning started with the local community council leader being so enthusiastic could've foreshadowed that this wasn't the first time it happened. Moving on, the video ended with a twist that the community was always against this analyst and their only attention was to deceive him in order to trap him. From the start till the near ending of the video, I thought the story was much simpler than it really was. This is because the artists purposefully mislead the viewers in order to achieve a greater level of shock and surprise for success. This is when the community turned against the analyst.

Throughout the video, whenever the analyst looked or spectated something specific it always turned out to be negative or to have horrid imagery. For example, when a little girl was standing next to a rope imitating death as if it would be a good thing or when the meat on the table starts to bleed although it was cooked on the outside suggesting internal pain and again, foreshadowing of the community's cruelty.

The alternative to this story was that the audience itself was the grumpy analyst because people, in general, are negative and a lot of people don't do the right thing although they know they should. This is emphasized by the very ending of the video where everyone character turns around and they start looking at the potential person looking at the video itself. The only thing left in the background was the burning man who is now captured as if people would only have a few chances before they start regretting things so bad they could no longer change the past. In this case, the several realities were the positive nature of the town and the brutal mentality of people hidden within them. In relation to the audience, the different realities represent the kinds of choices that could be made and the overall difference between good and evil. We could say that this song's purpose was to act as a moral compass from an outsider's perspective.

About the compositions which were applied, they can't be criticized in my opinion because everything was animated and this could, therefore, suggest that the whole idea with the material contained within the frame was to give space to the viewer to analyze things and not to mislead them or to give any emotional signs. This also worked well with the climax as it made the ending more surprising.

However, the compositions in general, which were directed by Chris Hopewell included a lot of Medium Long Shots (MLS) in order to split the difference between a full shot and a medium shot. This enabled the creators to put more detail into the characters' movements and gestures which the audience could look at. There wasn't much articulation in the song and therefore, body language was important in conveying emotions.

Going back to the idea of giving space to the viewer, a lot of 'long shots' were used in order to help the audience feel involved and relieved. Also, about the colors I just want to say that the developers did a good job enhancing the emotions and the ending where they deliberately used the idea of the sundown as a metaphor to the ending pain with the dramatic orange color.

(For more information about compositions or the music video, visit the website in the link below)

https://en.wikipedia.org/wiki/Burn_the_Witch_(Radiohead_song)

https://www.studiobinder.com/blog/ultimate-guide-to-camera-shots/

Burn the Witch by Radiohead

Music Video analysis 2: Titanium

by David Guetta (feat. Sia)

After I finished analyzing Radiohead's song, I've been told that I will also need to analyze David Guetta's 'Titanium'. After I will finish analyzing this music video, I will do a comparison between both videos and how the artists tried to achieve the climax par stage and just in general how the separate videos work with the audience.

Starting off with the first scene, the camera slowly zooms out of the screen to show more perspective of the actor. For the following seconds, the surrounding is shown in more detail as the camera keeps moving throughout a low depth of field.

A lot of 'close-up shots' were applied that are basically filmed from the shoulder up to the face in the frame. This helps to give more detail of the person's emotions and mostly, this breaks the barriers between the actor and the audience as this is no longer just a scene from a music video, but more of a physical record of emotion that the viewer could look at in order to feel the same way as the character.

The video ends with a cyclical structure as the boy ends up being in the same position as he was at the start reminding the audience how he ended up there and why his life is forever ruined as the recurring event will constantly take place in the future which is clear implicated through the climatic sound of the song. 

The vibrancy of the colors was greatly reduced although it's hard to compare it to black & white they are still well-balanced. The reason I believe this was necessary in order to achieve a successful outcome is that the harsh colors help to feel more emotional as they link together with the idea of the past and the things that took place a while ago. As a result, the fact that the video linked with the past has interpreted ideas to the audience about the types of things which had a major effect on individuals. 

Another aspect which I did not like is the movement of the cameras. Although the song had a great and effective build up, the cameras were barely moving to after the first half of the video which is where most of the action took place. This made the story appeal less interesting since the story is usually partly explained through the video. Instead, the creators used fast cuts to make the scenes look more full of action. In my opinion, the movement of the camera helps the audience imagine that they are in the video with the character but otherwise, the relationship between the video and the audience does not exist. 

My overall opinion on the video is that it's not even close to being as good as it could've been. This is mostly because of the simplicity of the video and how poorly the story is conveyed through the actions taking place. For example, although it is clear to see what has happened and I as the audience is aware of what was going on, a lot of questions don't get answered such as why the boy in the video had supernatural powers and how does this relate to the song. 

All of this should be implied by the lyrics from the song itself which is why a lot of videos can't be criticized as their meaning is expressed through the song and the video is only necessary to have a physical representation of those feelings expressed through the singing in order to process the information more easily or realistically. 

Titanium by David Guetta

Music Video Comparison

The songs will not be directly evaluated and then compared because they are both different genres and it would not be a fair comparison. Also, the artists for both songs have tried to achieve different objectives. However, the music videos still have a similar intention to their audiences which I can tell from the dramatic sounding of the songs. Overall, their intention is to entertain and interest the audience with emotional waves of scenes. For example, both music videos have their own style that enables different emotions to be explored. Speaking briefly, I think Radiohead's video was more abstract and complicated which is part of the reason it was so special to me. On the other hand, David Guetta's video was simple but emotional because of the context behind the story.

The one thing in both videos which may relate to their songs is about the characteristics of each person that are present. For example, none of the characters spoke in either 'Burn the witch' or 'Titanium' which could be because the artists or the music video creators tried to enable their audience to feel the same as the main character in order to have a more intense effect.

As I mentioned before with the compositions applied, 'Titanium' was a more emotional video as a result of zooming in on the characters a bit more with 'close-ups' whereas 'Burn the witch' has applied a lot of 'medium long shots' and 'long-shots' in general.

In relation to the pace of the scenes in the videos, both had a slow and smooth selection of camera movements. This has enabled the viewer to interact with the actions taking place as there always was a certain amount of time to think about the action taking place and the interpreted context behind it.

Questionnaires

After I finished comparing my videos, I created a questionnaire about 'Titanium' so that I could see what the majority has thought of it. The results are below.

These answers helped me to understand how the majority of the audience is influenced by the video and what could be the reason for a huge target audience. For example, I can now tell how the majority of the community feels about certain things and how video makers get to earn the viewer's trust. By that I mean the creators of a video know exactly what would make the audience feel emotional.